Maymei and Nommi are two of the hottest characters in the kawaii blind box world right now—both owned by TOP TOY, the fast-growing collectible toy brand under Miniso Group. In this guide, you'll meet Maymei, see how she's different from Nommi, explore the full lineup of maymei blind box and may mei plush products, and find out where to buy authentic ones.
Who Is Maymei? Meet the Mischievous Castle Girl
While everyone's been talking about chiikawa miniso plush and the kuromi werewolf blind box, a different kind of character has been quietly building a massive following.
That character is Maymei — one of the signature faces of TOP TOY, the collectible toy brand born from the Miniso ecosystem.
Unlike the moody-cute Chiikawa figurines or Sanrio blind boxes longtime stars, Maymei has her own thing going on. Her official character story paints her as an optimistic, resilient girl living in an old castle who treats every challenge like an adventure. The aesthetic matches the personality: soft features, pastel tones, and a slightly mischievous expression, all packed into a squishable May mei plush form.
She belongs to what TOP TOY calls its "healing IP" category—characters designed specifically to bring comfort and warmth, targeting the 18-25 crowd that's driving the global kawaii blind boxes trend.
Maymei + Nommi: Two Sides of TOP TOY's Healing Universe
You can't really talk about Maymei without mentioning Nommi — her counterpart in the TOP TOY world.
Together, these two IPs have racked up over 5 million units sold since launch. Nommi alone has generated over 100 million RMB in revenue since her September 2024 debut.
The appeal is clear: both characters sit in that sweet spot between kawaii blind box collecting and designer plush obsession. If you've already got chiikawa figurines on your shelf, Maymei and Nommi fit right in.
Popular Maymei Products Collectors Are Hunting
The Classic Maymei Blind Box Series
This is the entry point. Each maymei blind box features Maymei in a different pose and expression, sealed in the signature TOP TOY packaging. The art style is instantly recognizable—soft shading, rounded shapes, that signature castle-girl charm.
May Mei Plush
The plush versions of Maymei use TOP TOY's technique—a hybrid vinyl- plush material that's been driving massive growth for the brand. It's the same material approach behind the bestselling Nommi "One Bite Sweet Heart" release. A may mei plush has that satisfying weight and soft-touch finish that photographs beautifully for collector unboxings.
→[MayMei "May I Love You" Love Never Ends Series Plush Blind Box]
Where to Buy Authentic Maymei Blind Box
Since Maymei and Nommi are TOP TOY's own IPs, the most direct route to buy them is through TOP TOY stores—which now span nearly 300 locations in China, plus new overseas shops in Japan, Malaysia, and Thailand.
Our store, QooToy, focuses on bringing together authentic kawaii blind box products from real studios and brands—TOP TOY's Maymei and Nommi included, alongside licensed releases like Chiikawa Miniso and Naruto blind box figures.
→ [Shop Maymei Collection]
→ [Shop Nommi Collection]
→ [Shop Chiikawa Miniso Blind Box]
Beyond Maymei: More Kawaii Blind Boxes Worth Your Attention
Once you start with TOP TOY's characters, the rabbit hole opens wide. Here's what else fits in the collection:
Chiikawa Miniso Blind Box & Plush
The chiikawa miniso plush and miniso chiikawa blind box lines are among the most searched kawaii collectibles right now. These feature Chiikawa, Hachiware, and Usagi from the beloved Japanese comic, produced through the Miniso collaboration. The chiikawa figurines come in blind box formats with multiple variants per series. And yes, if you've been typing chikawa blind box—that's a common typo for Chiikawa, but it leads to the same products.
Kuromi Werewolf Blind Box
Sanrio's Kuromi gets a Halloween- themed makeover in the Kuromi werewolf blind box series[View previous blog post]. These are limited seasonal releases that don't restock once sold through. For Sanrio completionists who already collect the regular Kuromi figures, this is the one they chase.
Naruto Blind Box & Akatsuki Figure Set
For anime fans building out a broader collection, the Naruto blind box series and the Akatsuki figure set bring chibi-style versions of iconic characters. These sit nicely alongside the softer kawaii products, adding variety to a display shelf.
Zootopia Blind Box
Disney's Zootopia continues to get the blind box treatment, with Nick, Judy, and the rest of the animal city crew rendered in collectible miniature form. Like the rest, these Zootopia blind box figures come factory-sealed.
How to Spot Fake Maymei Products
Popular IP attracts bootlegs. Here's a quick authenticity checklist:
1. Check the box quality. Real Qootoy blind boxes use thick matte cardstock with TOP TOY branding clearly printed. Fakes often use thin, glossy cardboard.
2. Look for authentication marks. Official TOP TOY products include verification stickers or QR codes on the packaging.
3. Examine the figure. Authentic may mei plush and vinyl figures have clean paint lines, even stitching, and proper weight. Counterfeits feel light, with paint bleed and loose threads.
4. Price is a signal. If a Maymei item is listed far below going rates on credible platforms, treat it as a red flag. Licensed products have a cost floor.
5. Buy from known sources. Whether it's TOP TOY directly or a curated shop like QooToy, stick to sellers with transparent policies and real customer channels.
FAQ: Common Questions About Maymei
Is Maymei the same as "may mei plush"?
Yes—"may mei plush" is an alternative spelling that appears in search. Both point to the same TOP TOY character Maymei.
Who owns Maymei?
Maymei is owned by TOP TOY, the collectible toy brand under Miniso Group. TOP TOY acquired the Maymei and Nommi IPs as part of its strategy to build a proprietary character lineup.
What's the difference between Maymei and Nommi?
Both are TOP TOY "healing IPs," but with different character designs. Nommi has a signature movable eyeball feature and a Lolita-inspired style; Maymei is more of a playful castle-dwelling character with a pastel palette. Many collectors buy both.
Where can I buy Maymei outside China?
TOP TOY has expanded to Japan, Malaysia, Thailand, and other markets. Online, shops like QooToy carry Maymei alongside other kawaii blind box brands.
Do you also stock Nommi dolls?
Yes. Nommi dolls and noomi blind box (an alternative spelling sometimes seen in search) both refer to the same character line. Check our Nommi collection for current stock.
The Bottom Line
Maymei isn't a standalone brand—she's part of TOP TOY's growing family of healing IPs, which has turned characters like Nommi into million-dollar product lines. Whether you're grabbing your first maymei blind box or filling in a display that already includes chiikawa miniso plush, Kuromi werewolf, and Akatsuki figures, Maymei earns her spot.
With TOP TOY now pushing into global markets and just filing for a Hong Kong IPO, these characters aren't going anywhere—and the early series might end up being the ones collectors kick themselves for missing.
Questions about Maymei, Nommi, or any of our kawaii blind box range? Reach out—we follow the TOP TOY drops closely and restock as fast as the supply chain allows.
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